Pre-Production Paperwork for TV Advert

Evaluation Of Television Advert Task

The Brief
-The brief was to rebrand a Unilever product.
-Our chosen product was Simple Skincare, we chose Simple by putting our own product ideas from our TV advert analysis in a hat and picking something out as we couldn't decide straight away which product we wanted to rebrand.
-The current target audience for Simple is women over 30 but we chose to rebrand it for teenagers as we knew more about that target audience and we wanted to use a teenager in our advert.

The finished product and feedback

-I asked some people to watch the advert and let me know what they thought of it and whether they thought it was suitable for the target audience.
The Feedback-
"I thought it was very informative and pushed the point of the product forward."
"I think it was suitable for the target audience because a teenager was used in the advert."
"It was obvious what the advert was for as the Simple bottle was focused on a lot."
-I believe we managed to get the main message across to the target audience, the advert shows a teenager confidently walking out of the bathroom after using Simple, ready for the day ahead. The advert would have had an appropriate affect on the target audience because they would like to be confident like the teenager in the advert and can rely on Simple in order to be confident.
-We use a lot of close ups in our advert, mainly of the Simple bottle to show which company we are rebranding. We used panning when I walk down the stairs and as I walk into the bathroom. There is a long shot when I am waking up and most of the shots using the product are mid shots. The mise en scene is showing happiness, the bright colours portrayed a lively and happy mood. Before using the product the lighting is quite dark but after using the product its lighter to show the change in confidence of the teenager and showing you that you will be lighter, brighter and happier after using Simple.
-I believe the finished advert sells the product to the specified audience.
-The sequence of the advert shows the morning routine of a teenager, getting out of bed and going into the bathroom to wash their face, then coming out ready for the day at college, school or wherever they're heading on the day.
-The narrative throughout is giving the target audience information about the product to let them know what it is and what it contains in order to make your skin look better and make you feel more confident.
-The persuasion techniques used are the use of the teenager in order to promote the product, the typical Simple advert usually stars an older woman 30+ using the product but ours uses a younger woman to change the target audience and make it clear who the product is for.
-We were trying to show that Simple isn't just for older women to use as portrayed by the adverts, which are all very similar. We tried to make it relatable to the target audience to get the point across we just used a teenager who uses Simple in her daily morning routine.
-I feel like our advert is fit for purpose, it isn't misleading and the product and it's uses are shown without editing to make the product look better.
-We don't have any obvious exaggerations as we just show what the product does without going mad on how good it makes you look and feel.
-Our product is not described as 'free' or 'without charge' because there would most likely be extra charges than just the charge for the product.

Personal Reflection

-Our original idea was for a teenager to be using the product but we didn't think into what would be around the use of the product. We the came up with the idea of a morning routine, for the teenager to be waking up looking tired and a bit annoyed because she has to get out of bed but once she uses the product she feels better and more confident in herself to take on the day.
-I do like the final version of the advert, I think the different scenes work well in maintaining continuity and overall the advert itself is very good, using lots of different shots and camera angles. If I had to do the task again I would take the different shots at least 3 times each as some shots had to be re-filmed at different times and the lighting was different. I would quite like to rebrand a different product maybe a food item and see how I could have rebranded that and see the similarities in the different advertisements.
-My involvement was the actor in the advert, I use the product in my daily routine and it was like a normal day(except it was being filmed). I don't feel like I exaggerated the work of the product and the advert itself is quite natural, nothing absolutely crazy is happening as its just a normal day in which teenagers can relate to.
-I also helped with the editing, putting all the different shots together and adding in the voiceover. It took some time to get the voiceover in perfect harmony with the music but I think the music and voiceover work well together and they both make you want to listen to the advert and what they have to say about the product being used.